What are Google Shopping Ads?
Google Shopping Ads are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on the Google Search page on the left, and above the results.Google Shopping Ads are most distinguishable in that they: Feature a product image, Are tailored towards products and product categories (vs. keywords) In the snip below, the ads for baseball bats which have images are Google Shopping Ads. You’ll notice those ads have prominent product images:
If you click on an individual Google Shopping Advertising, Google takes you to the seller page, whereas “Yellow baseball shopping on Google” will take you to the relevant Google Shopping comparison page for that search
Sellers can also sell using AdWords ads, which are text ads (they don’t have images), are keyword based. AdWords ads are also often highlighted by light background colors.
AdWords ads are a good option for online merchants, and like Google Shopping Ads are managed within the AdWords login. This guide will focus on Google Shopping Ads which we’ve seen have had significant impact on ecommerce campaigns. Before you start on either product, be sure to understand the differences between AdWords and Google Shopping Ads.
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